Want More Plumbing Jobs in Woking?
If you’re a plumber in Woking, you know how competitive it can be to get your phone ringing. Whether you handle boiler repairs, emergency leaks, or small jobs that bigger firms ignore, standing out online is essential. The truth is, most homeowners now turn to Google before picking up the phone — and if you’re not showing up there, you’re losing business.
This is where Local SEO makes all the difference. With the right strategy, even one-person plumbing businesses can rank higher than national chains and win more local jobs — without spending a fortune on ads. The good news? You don’t need to do all this yourself.

Why Google Loves Local Trades Like Yours
Google’s goal is to help people find the most useful, trustworthy services near them — fast. That’s great news for local plumbers. When someone searches for “plumber in Woking”, Google looks at three key factors to decide who shows up at the top:
- Proximity: How close your business is to the searcher
- Relevance: How well your services match what they’re looking for
- Trust: How reliable and established you appear online
One of the biggest trust signals is your Google Business Profile. This is the listing that shows up on Google Maps Woking searches — complete with your reviews, service info, photos, and contact details. If it’s well-optimised, it tells Google (and potential customers) that you’re a real, active, and trusted local plumber.
The more positive reviews you have and the more photos of your work you upload, the better. These give customers confidence to call you — and help you rise up the local search results.
Start With Your Google Business Profile
If you haven’t already claimed your Google Business Profile, that’s the first step to getting found on Google Maps Woking searches. It’s free, takes just a few minutes, and can be a powerful source of new plumbing enquiries.
- Go to google.com/business and sign in
- Search for your business name or click “Add your business to Google”
- Enter your contact details and choose categories (e.g. “Plumber”)
- Add your services, like emergency repairs or installations
- Upload photos of your van, tools, and completed work
- Request plumber reviews from happy customers
Make sure your NAP (Name, Address, Phone) matches exactly with your website and other listings — this improves trust and consistency. It can be fiddly to get this right — I help Woking plumbers set it up properly the first time. Take a look here.
Optimise Your Website to Attract Local Jobs
Once your Google Business Profile is set up, it’s time to make sure your website helps you rank for key searches like plumber in Woking. Google looks at your site to check how relevant it is — so the content needs to clearly show what you do and where you work.
- Include “plumber in Woking” on key pages like your homepage and service pages
- Use phrases like “small jobs plumber”, “Woking boiler repair”, and “emergency plumber in Woking” naturally
- Create dedicated service or location pages for extra local relevance
To keep visitors engaged and help your rankings:
- Ensure the site loads in under 3 seconds
- Use a mobile-friendly design
- Keep content scannable with short paragraphs and clear headings
Need help finding the right keywords and fixing technical issues? That’s what I do.
Want help putting this into action? Let’s have a quick chat — no pressure, just practical advice.
How to Get More Reviews That Boost Trust
If you want to win more jobs as a plumber in Woking, plumber reviews are one of the most powerful tools you have. They build trust, boost your visibility on Google, and help convert clicks into calls.
Easy Ways to Ask for Reviews
- Politely ask after finishing a job: “Would you mind leaving a quick Google review?”
- Text or email your direct review link
- Leave a thank-you card with a QR code linking to your review page
Many tradespeople I work with find it hard to ask — I provide templates and reminders to make it easy.
Where Reviews Show Up
- Google Maps Woking searches
- The Local Pack (top 3 results under the map)
- Your Google Business Profile (including stars and customer quotes)
Local SEO Tactics That Actually Work
- NAP consistency: Make sure your Name, Address, and Phone number are exactly the same on every platform (Google, Checkatrade, Yell, Facebook, etc.)
- Local directory listings: Add your business to reputable directories like:
- Backlinks from local sources: Ask suppliers, bloggers, or Woking business groups to link to your website
Real-World Example: Woking Plumbing Success
Let’s take a look at how local SEO helped “Tom’s Plumbing,” a one-man band based right here in Woking.
Tom relied on word-of-mouth for years but noticed calls were slowing down. After setting up a proper Google Business Profile, optimising his website with the keyword plumber in Woking, and asking for a few honest plumber reviews, things started to change.
In just 3 months:
- Phone enquiries doubled — especially for small jobs
- Website traffic increased by 75%
- He ranked in the top 3 on Google Maps Woking consistently
- 12 new 5-star reviews helped boost trust and clicks
No ads. Just smart, local SEO — and it worked.
Final Tips: Keep Climbing the Ranks
- Post weekly updates using Google Posts — share tips, offers, or job highlights
- Use Google Search Console to monitor keyword progress
- Stay consistent — keep your NAP details up to date and your site content fresh
I track rankings for clients using BrightLocal and fine-tune monthly based on real data.
Need help deciding if this service is right for your business?
Get in touch for a friendly, no-pressure chat — or explore all of my Local SEO services
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