SEO Case Study: How I Helped Lucy Psychic Medium Rank on Page One and in the Google Map Pack
This SEO case study shows how a complete website rebuild, Google Business Profile optimisation and local SEO helped Lucy Psychic Medium improve visibility in Google Search and Google Maps and generate more enquiries.
This local SEO case study demonstrates how a small business can achieve stronger rankings and increased visibility through a combination of website improvements and Google Business Profile optimisation.
The Problem
Before working together, the business had a basic Wix website with no clear structure and no SEO in place.
The site was not ranking for any relevant keywords, had no local targeting, and generated no consistent traffic or enquiries.
The homepage functioned more like an “about page”, with no clear focus on services or a structured path for visitors to take action.
Despite paying for hosting and maintaining a website, the business was generating very little traffic and producing few enquiries.
The solution
To improve visibility and generate enquiries, I rebuilt the website with a clear, structured layout designed for both users and search engines.
The new site was built to be fast, simple and focused on services, making it easier for visitors to understand what was offered and get in touch.
I also optimised the website for local search terms, ensuring it could rank in the areas the business serves and attract relevant traffic.
Alongside the website, I implemented a Google Business Profile strategy to improve visibility in Google Maps and local search results.
ABOUT THE CLIENT
Lucy Psychic Medium provides private psychic readings and mediumship services across Surrey and surrounding areas, offering both phone readings and face-to-face appointments.
When we started working together, the website lacked structure, local targeting and a clear conversion path.
The aim was to create a fast, modern website supported by local SEO and a fully optimised Google Business Profile to increase visibility and generate more enquiries.
This project became an excellent small business SEO case study, showing how a clear structure and local optimisation can significantly improve online visibility.
View Lucy Psychic Medium WebsiteGrowth in Google Search
As part of this SEO success story, following the website rebuild and local SEO work, organic visibility increased significantly. More pages began appearing in Google Search, bringing in visitors from a wide range of local search terms.
Over the last three months, the website experienced strong growth in Google Search visibility.
Compared with the previous period:
✓ Clicks increased by 89%
✓ Impressions increased by 94%
✓ Multiple pages began attracting visitors from local searches
✓ Organic visibility continued to improve as additional content was added
The result
The website now ranks on page one of Google for multiple local search terms and consistently appears within the Google Map Pack across the areas served, delivering strong local SEO results.
Through a combination of website improvements, local SEO and Google Business Profile optimisation, visibility increased significantly and enquiries became more consistent.
The business is now receiving regular traffic from Google Search and Google Maps and has built a strong local presence across Surrey and surrounding areas.
Search queries recorded in Google Search Console now include terms such as “psychic medium Reigate”, “psychic medium Crawley”, “psychic medium Horley” and other local search phrases, demonstrating improved visibility across multiple locations.
These improvements highlight the long-term value of a structured SEO case study approach focused on both organic rankings and local visibility.
Scope of work.
Website Improvements
- Rebuilt the website from Wix to WordPress to provide greater flexibility and long-term growth.
- Created a clear service page structure to improve user experience and search visibility.
- Improved website navigation and internal linking.
- Added dedicated testimonials and events pages to strengthen trust and authority.
- Implemented enquiry forms to encourage conversions and enquiries.
- Optimised images, page speed and mobile usability.
- Improved on-page SEO throughout the website.
- Enhanced the overall design to create a more professional and user-friendly experience.
Local SEO
- Conducted keyword research to identify search opportunities and prioritise terms with strong local intent.
- Analysed search volume and keyword competitiveness.
- Created location pages targeting surrounding towns and service areas.
- Optimised page titles, headings and meta descriptions.
- Improved internal linking and website structure.
- Added locally relevant content throughout the site.
- Set up Google Search Console to monitor visibility and performance.
- Built a foundation for long-term organic growth.
Google Business Profile
- Created and fully optimised the Google Business Profile.
- Selected the most appropriate business categories and services.
- Wrote and improved the business description and profile information.
- Configured service areas to support local visibility.
- Uploaded photos and other visual content.
- Developed a strategy for generating and responding to customer reviews.
- Published Google Business Profile posts and updates.
- Increased visibility within Google Maps and local search results.
- Strengthened trust and credibility with potential clients.
YouTube & Content
- Created and optimised the Lucy Psychic Medium YouTube channel.
- Embedded YouTube videos and channel content into the website homepage to enhance trust and user engagement.
- Uploaded and organised videos from live mediumship demonstrations and events.
- Wrote keyword-focused video titles and descriptions to improve visibility and accessibility.
- Ensured consistency between the website, YouTube channel and Google Business Profile.
- Expanded the business presence across multiple platforms to strengthen overall authority.
- Used video content to showcase experience and provide potential clients with additional confidence before booking a reading.
GOOGLE MAPS VISIBILITY
The Google Business Profile was fully optimised and began appearing prominently within Google Maps for numerous search terms across Surrey and surrounding areas.
CLIENT FEEDBACK
Marc has completely transformed my online presence. Since having my new website created and my Google Business Profile professionally set up, I am receiving far more enquiries and bookings. I am now ranking on page one for many keywords and appearing at the top of Google Maps. I cannot recommend Budget Boost SEO highly enough.
– Lucy Psychic Medium
Ongoing growth
This SEO case study demonstrates that SEO is a long-term investment, and the foundations created through the website rebuild, Google Business Profile optimisation and local SEO continue to strengthen visibility over time.
As additional content is added and authority increases, the website and Google Business Profile are expected to continue attracting relevant traffic and enquiries.